Commodity Marketing
A commodity is an unprocessed or partially processed good that is homogeneous in nature and sold in bulk quantity. Commodity prices are a function of their specific market and subject to supply and demand.
The market for agricultural commodities is in a constant state of flux, where timing is everything when you are trying to get the best price for your product. Commodity marketing is your roadmap past the farm gate and as such becomes a necessary tool for price risk management. It is about making informed decisions and knowing your risk-bearing capacity in terms of financial and personal limits.
Reflective questions guide you through the units of study, while a wide range of tools and additional resources allow you to apply concepts to your own business and explore specific topic areas in further depth.
Courses:
eLibrary
To supplement our eCourses, the eLibrary features a compilation of the best resources in agribusiness management. Our resources are continuously vetted by our Industry experts for accuracy and relevancy of information.
The AgriBusiness eCampus is also offering courses in Strategic & Business Planning, Succession Planning, Domestic and Global Marketing, and Human Resource Management.
An Introduction to Commodity Marketing
This course provides a broad understanding of commodity marketing concepts and the critical role commodity marketing plays in the profitable operation of farming businesses.
Discussions on commodity market structures, factors affecting commodity markets, cash marketing alternatives as well as the basics of utilizing futures and options contracts provide an understanding of the steps needed to make calculated decisions regarding the timely marketing of grains and livestock for the purpose of maximizing profit.
Commodity Marketing - the Basics will guide you through the commodity marketing process and trading strategies, enabling you to:
- describe marketing concepts and the critical role commodity marketing plays in the profitable operation of farming businesses
- understand commodity market structures, factors affecting commodity markets, price setting and marketing options
- apply the steps needed to make calculated decisions to maximize profit
- identify futures, options, and cash market contracts as risk management tools
- develop a commodity marketing plan
Remember, our eCourses have been specially designed to give you the knowledge and skills applicable to your farm business today. As such, they are non-credit, self-interest courses that do not count towards a University of Guelph degree or diploma.
